Urembo Na Sanaa
My name is Jessica Msamba-Lewycky, I live in Tanzania, East Africa at a town called Dar es Salaam.
I am an entrepreneur I have a small industry manufacturing soaps of different types ( herbal bathing soap, laundry soap) the bathing soap is made with Baobab oil and other Tanzanian herbs.
My company name is Urembo Na Sanaa
I met with Frank Bruurs and Hubert Ruers at a trade fair in Dar es Salaam, we started a conversation on marketing in Tanzania in general, and specific on household cleaning soaps.
After a lot of discussions it was decided to try one container of different types of household cleaning detergents (dish washing soap, all purposes, etc.)
The container arrived in Tanzania in 2015, I started marketing by going shop to shop selling directly to mini supermarkets and convenient stores, as well as going to trade fairs to introduce the products which are new in the market.
Tradex has been very supportive of the program from day one, it is committed to introduce to Tanzania a European standard product in affordable price. I believe that slowly the name TRACO is being recognized.
I am confident that with the kind of commitment Tradex (TRACO) has on entering the Tanzanian market will be successful with proper introduction and advertising support of the TRACO products.